Allsaints
Live6 A/B tests detected on allsaints.com in the last 90 days.
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6 of 6- Product page·6+ days liveCapture
Recommendations carousel scrollbar addition
A shopper viewing the 'You May Also Like' product carousel sees a custom progress bar below the suggested items. As they swipe or scroll horizontally, this indicator visibly updates to show how far through the list of recommendations they have browsed.
Recommendations click-through rateAll devices - Product page·11+ days liveCapture
Product page wishlist button repositioning
A shopper viewing a product sees the save-to-wishlist button repositioned to sit directly beside the product's name. This is one of multiple variations testing wishlist placement and iconography, with another arm also introducing a new bookmark shape for the icon.
Save-to-wishlist engagement rateAll devices - Product page·11+ days liveCapture
Product page wishlist button redesign
A shopper viewing a product page sees the wishlist button relocated next to the product name. This is one of two variations being compared; while both test arms relocate the button to this high-visibility area, this specific version also changes the default wishlist icon to a bookmark symbol.
Wishlist addition rateAll devices - Other·11+ days liveCapture
Header navigation simplification
This test compares different header layouts across multiple variations. While another variation keeps the existing navigation, a shopper in this variation sees the notification icon and the textual login label removed, leaving only a standalone account icon. Clicking the login icon also introduces a brief, split-second delay to securely track the login event before navigating.
Member login click rateAll devices - Checkout·27+ days liveCapture
Checkout login layout redesign
A shopper reaching the checkout step experiences a restructured login page. The interface now presents interactive triggers to clearly choose between guest checkout and signing into an account, alongside updated call-to-action text and adjusted social login placements.
Checkout step progression rateAll devices - Category page·Test ended · 15+ days live · ended Jun 18Capture
Category page campaign banner insertion
A shopper browsing specific category pages sees a curated, campaign-themed promotional banner placed prominently above the product grid. Additionally, the standard product refinement filters are hidden from the layout, leaving only the 'Sort by' function available to organize the items.
Category-to-product click-through rateAll devices