See the A/B tests your competitors are running and what likely shipped.
Browse live experiments across 250+ fashion brands and raise the confidence of your next test with evidence from the market.
Free · biweekly · 250+ brands tracked
The feed
Every live experiment, in one place.
250+ fashion brands, tracked daily. Filter by brand, page, audience or OKR — each card carries the hypothesis we observed and our prediction of what likely shipped.
Lay-flat hero shot above gallery on bag PDPs
Two-chip filter pinned (size + color) on mobile
Fit quiz replaces the size chart on denim PDPs
Apple Pay row above the email field
Build-a-set bundle drawer in mini-cart
Editorial hero for returning visitors
See the brands you care about — in your inbox.
A test, expanded
Click a test. See the full story.
Every row in the feed opens into a full breakdown — what's being tested, the hypothesis behind it, and the variant against the control.
Product page recommendations widget update
Hypothesis
A price-tuned 'You might also like' widget keeps price-hesitant shoppers on the page with budget-aligned alternatives — lifting add-to-cart.
Outcome
Likely shippedVariant rolled out to 100%
Detected 6 days after test start
Allocation
50 / 50 split
Audience
Returners · Mobile
How we predict
We watch what survives.
ABSee tracks which variant a brand keeps serving after a test ends — and assigns a prediction confidence based on rollout patterns, audience scope, and how long the variant has stuck.
Standard PDP gallery
Lay-flat hero shot
Variant B likely shipped
Get a glimpse of ABSee every two weeks.
What you get
One workstation for every test decision.
- 0101Borrow conviction
Raise the confidence of every test you run.
Search for similar tests across 250+ brands. See what shape of variant tends to stick and what tends to get pulled — and bring that evidence alongside your own data into the brief.
lay-flat PDP herosticky size selectorfit quizApple Pay above emailbundle drawer - 0202Competitive intel
Track brands and get notified on what they are testing
Filter by brand and watch live experiments across pages, audiences and OKRs. No more guessing what Gucci or ASOS are running this week.
GucciProduct pageActiveASOSCategory pageLikely shippedLevi'sProduct pageActive - 0303Watchlist
Get notified the moment a competitor ships.
Build a watchlist of the 5 brands you care about. We email you when a new test goes live, when one likely shipped, and when one gets quietly pulled.
Your watchlist3 alertsGucciNew test liveASOSLikely shippedLevi'sPulled · reverted - 0404Patterns
Spot patterns before the rest of the market.
Three competitors moving their PDP CTA above the fold this month? You'll see it on Monday — not next quarter in a deck.
PDP CTA above fold+3 brandsMarAprMay - 0505Backlog
A bottomless source of test ideas.
Stuck for the next test? Filter by your page and OKR, sort by recency, walk away with twenty candidate ideas in five minutes.
1Stick size + color filters on category2Inline fit quiz on denim PDPs3Apple Pay row above email at checkout - 0606Tagged library
Slice by audience, page or OKR.
Every test is tagged. Find the ones that targeted who you target, ran where you'll run, and tried to move what you're trying to move.
PageProduct pageCartCheckoutOKRAdd to cartConversionAudienceReturnersMobile
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