ABSee / About

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About ABSee. The record of what the market tested.

ABSee is experimentation intelligence for ecommerce: a record of real experiments run by 1,150+ brands, with the page before, the version tested, and whether it was kept.

Updated October 2026 · Source: ABSee record · Methodology →

Why it exists

Most teams test in the dark. Before they run an experiment, they rarely know whether other brands have tried the same idea, on the same kind of page, and what those brands did next.

The odd thing is that this evidence is public. When a brand tests a change on its website, ordinary visitors see both versions. When the test ends, the page shows which version the brand kept. But nobody was keeping the record. ABSee does.

How it works

ABSee reads what ecommerce sites serve publicly to every visitor, and records what its own ordinary visits receive. When two versions of the same page are served at the same time, that is an experiment: ABSee keeps the page before, the version tested and the dates, then records what the brand did next. "Kept" means the tested version became the page. It is the brand's decision, not a measured lift. ABSee looks only at public pages, at a respectful volume, and never uses accounts, logins or private data. The full detail is in the methodology.

You can use the record inside Claude, ChatGPT or Gemini, or in the ABSee app.

Who it is for

  • Product, growth and CRO leads at mid-to-large ecommerce brands, deciding what to test next and wanting evidence behind the choice.
  • Agency strategists, building test plans for clients and wanting to show what the market has already tried.

ABSee does not tell you what will work on your site. Your own audience decides that, in your own test. It shows you what the market tested and kept, so the tests you run are the ones worth running.

The company

ABSee is run by Romestraat Technologies Ltd, registered in England and Wales, company number 16342990. Registered office: 5th Floor, City Reach, 5 Greenwich View Place, London E14 9NN.

Contact: hello@absee.it. How ABSee handles personal data is in the privacy policy; the terms of use are in the terms.

Questions

What does ABSee do?

ABSee keeps a record of real experiments run by ecommerce brands on their public pages: the page before, the version tested, when it ran and whether the brand kept it. Teams use it to see what the market has tested before running their own experiments.

Is ABSee an A/B testing tool?

No. ABSee does not run experiments on your site. It shows what other brands have tested, so you can choose your own tests with evidence. You still run them in your own testing tool.

Who owns ABSee?

ABSee is run by Romestraat Technologies Ltd, a company registered in England and Wales, company number 16342990.

How do I contact ABSee?

Email hello@absee.it. To see ABSee on a problem from your own site, book a demo.

See the record on your own pages. Bring a problem; we bring the evidence.

Get a demo