MonclerProduct pageProduct page size-prompt button
What changed Relabels the purchase button to prompt size selection first
Seen 3 Aug to 18 Sep 2026
Outcome being confirmed
ABSee / Pulse / Fashion, October 2026
PulseFashion pulse, October 2026. What fashion brands are testing.
This pulse covers what fashion brands are testing on their own sites: experiments first recorded over the latest month of the ABSee record. ABSee has recorded 100+ brands testing here over the 30 days to 4 October 2026.
Updated October 2026 · Source: ABSee record · Methodology →
MonclerProduct pageWhat brands are testing
Nine themes this month. From the product page to the cart.
Each tile is one kind of change fashion brands were first seen testing in this window. The chip is a size word: how many brands in this set tested it.
- many
Product-page recommendations
Similar-items rows and drawers, complete-the-look tiles, and recommendations moved above reviews.
- many
Buy box and sticky add-to-bag
Sticky bars added, slimmed or removed; taller or recoloured buttons; save-for-later beside add-to-bag.
- many
Category tiles and filters
Sale filters and switches, pinned filter bars, quick-add removed or swapped for a plus icon.
- many
Homepage hero and entry points
Hero photo swaps, still against moving footage, category tiles replaced by pills.
- several
Product details layout
Details collapsed or opened by default, tabs turned into a stacked list, bullets above add to cart.
- several
Gallery and imagery
A video clip leading the gallery, lifestyle photos swapped, fabric close-ups used as swatches.
- several
Reviews and proof
Review summary sheets, recent-purchase and weekly-view counters, a press-quote panel.
- a couple
Virtual try-on pulled back
Try-on removed from product or category pages, or its button relabelled.
- a couple
Bringing shoppers back
A browser-tab title that changes to a come-back message, and a resume-where-you-left-off pop-up.
This page is finalised at month end.
The themes, one by oneMonclerProduct page 
BalenciagaProduct page
The themes, one by one. What brands actually changed.
Four of the themes, with what brands changed. The two named examples were first seen before this window and were still running into it; they show the format, not this month's set.
Buy box and sticky add-to-bag
Brands added, slimmed or removed sticky add-to-bag bars, made the button taller or a new colour, let it work before a size is chosen, or put save-for-later beside it. Moncler relabelled its purchase button to ask for a size first.
MonclerProduct pageProduct page size-prompt button
What changed Relabels the purchase button to prompt size selection first
Seen 3 Aug to 18 Sep 2026
Outcome being confirmed
Gallery and imagery
A video clip leading the gallery, a video slide removed, thumbnails moved, and fabric close-ups doing the job of colour swatches. Balenciaga gathered every colour and material into one row under the product.
BalenciagaProduct pageProduct page colour-swatch consolidation
What changed Merges material options into the product page's colour swatch row
Seen 3 Aug to 17 Sep 2026
Outcome being confirmed
Virtual try-on pulled back
A couple of brands removed try-on from product pages or from a category, and one relabelled its try-on button. The record shows the change, not the reason behind it.
Bringing shoppers back
First recorded in this window: a browser-tab title that switches to a come-back message when the shopper moves to another tab, a resume-where-you-left-off pop-up, and a cart-reminder card on the homepage.
What a record looks like
One experiment, in full. The record behind every theme.
Every theme above is made of records like this one, with every field shown: before and tested, what changed, the likely hypothesis, the takeaway, the dates and what the brand did next.
AllSaintsProduct page
ShippedIntelligence plan
Product page wishlist button redesign- What changed
- Relocates the wishlist button and updates its icon to a bookmark.
- Likely hypothesis
- By relocating the wishlist button next to the product title and testing a bookmark icon, we can increase the wishlist addition rate, because placing the action in the shopper's primary reading path improves its discoverability.
Seen 19 Jun to 17 Jul 2026
Problem being solved and strategic takeaway
- Problem being solved
- Standard wishlist button placement and default icons are often easily overlooked by shoppers.
- Strategic takeaway Intelligence plan
- Positioning secondary actions like save options directly alongside primary focal points like product titles improves interaction consistency.
- Principle Intelligence plan
- Action Proximity
Bring a hypothesis
Bring a hypothesis. See who tested something like it.
Three hypotheses a fashion team might bring to its assistant this month, each written as if, then, because:
- RecommendationsIntelligence plan
Our hypothesis: if we move complete-the-look tiles above the reviews, then more shoppers will add a second item, because they see the pairing before they leave the page.
Comes back with comparable experiments, for and against.
- Try-onIntelligence plan
Our hypothesis: if we remove virtual try-on from the product page, then more shoppers will reach add to bag, because the page has one less detour.
Comes back with comparable experiments, for and against.
- Sticky add-to-bagIntelligence plan
Our hypothesis: if we slim the sticky add-to-bag bar, then more shoppers will scroll to the details, because the bar hides less of the page.
Comes back with comparable experiments, for and against.
What this page does not tell you
What this page does not tell you. And why.
Whether it works
No outcome rates. Whether each brand kept a change is part of the Intelligence plan.
When a brand started
First seen is when ABSee first recorded a test, not when the brand began it.
What will work for you
One experiment is one brand's decision, with its own shoppers.
Questions
Questions
Which of these fashion experiments worked?
ABSee publishes no rate for any theme here. The record shows, per experiment, whether the brand kept the change; that is part of the Intelligence plan.
Which brands are in this pulse?
Fashion brands in the ABSee record; footwear and accessories are separate categories. The named examples on this page are Moncler, Balenciaga and AllSaints; the others are named in the record.
Does this show what is popular this season?
No. Many brands entered the record in September, so counts cannot show a change in popularity. The page says what brands are testing, not how often compared with before.
When is this page final?
At month end. The URL stays the same; next month's pulse gets its own page.
Ask your assistant
What are fashion brands testing this month?
Works in Claude, ChatGPT or Gemini once ABSee is connected.
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