Before
TestedReebokProduct page
'Best For' section removed
What changed Removes the 'Best For' section from the product details list.
Seen 7 Aug to 4 Oct 2026
Shipped
ABSee / Product page experiments
Page typeProduct page experiments. What brands are testing.
This page covers the experiments ecommerce brands run on the product page, from the buy box to the photos, grouped by pattern. 200+ brands in the ABSee record have run experiments here.
Updated October 2026 · Source: ABSee record · Methodology →
| Pattern group | How often it comes up | Page |
|---|---|---|
| Product story, details and cross-sell | many | in the record |
| Buy box and add-to-cart button | many | in the record |
| Imagery and media | many | in the record |
| Price and discount display | many | in the record |
| Size and fit | some | Size and fit guidance |
| Urgency and stock | some | Low-stock and urgency messages |
| Sticky add-to-cart | some | Sticky add-to-cart |
| Social proof and reviews | some | Social proof on the product page · Reviews on the product page |
| Delivery and returns reassurance | some | in the record |
| Colour swatches | some | in the record |
What gets tested on this page
The product page is where a shopper decides whether to buy, and brands test almost every part of it. The groups below are how the record sorts those experiments; the table above shows which come up most.
Product story, details and cross-sell. The description, the product details and how they are laid out, and what else is suggested alongside the item.
Buy box and add-to-cart button. The block that holds the price, the options and the button, and what sits next to it.
Imagery and media. The product photos, video and other media, and how the gallery presents them.
Price and discount display. How a price, a sale price and a saving are written, and whether the saving is shown at all.
The other groups. Size and fit guidance, urgency and stock messages, sticky add-to-cart, social proof and reviews, delivery and returns reassurance, and colour swatches come up less often. Most of them have their own pattern page, listed below.
Pattern pages
- Size and fit guidance — size guides, fit tips, size finders and the size picker.
- Low-stock and urgency messages — "selling fast", "only a few left" and other prompts to act now.
- Sticky add-to-cart — keeping the buy button on screen while the shopper scrolls.
- Social proof on the product page — counts and labels that show what other shoppers are doing.
- Reviews on the product page — whether and where reviews show, and how they are summarised.
Examples from the record
Public examples from the record, with the page before and the version tested. The chip shows what the brand did next: Shipped means the tested version became the page; Rolled back means the original stayed.
BeforeTested
Before
TestedAllSaintsProduct page
Wishlist button moved to the product name
What changed Moves the wishlist button from beside Add to bag to under the product name, as a bookmark.
Seen 19 Jun to 17 Jul 2026
Shipped
Before
Tested
New BalanceProduct pageProduct page separate new colors row
What changed Groups newly added colours into their own row.
Seen 2 Jun to 16 Jul 2026
Outcome being confirmed
Before
Tested
BalenciagaProduct pageProduct page colour-swatch consolidation
What changed Gathers every colour and material into one row under the product.
Seen 3 Aug to 17 Sep 2026
Outcome being confirmed
Before
Tested
Kate SpadeProduct pageProduct discount percentage removal
What changed Hides the percentage-off label, showing only the sale price.
Seen 19 May to 17 Jul 2026
Shipped
What this page does not tell you
- Whether it works. There are no outcome rates here. Outcomes — whether each brand kept the change — are tracked per experiment and are part of the Intelligence plan.
- Whether it will work for you. Your shoppers, prices and range differ from the brands in the record. A change one brand kept can fail on another site.
- Why a brand decided. One experiment is one brand's decision. The record shows what the brand did next, not the measured lift behind it.
ABSee is experimentation intelligence for ecommerce: a record of real experiments run by 1,150+ brands, with the page before, the version tested, and whether it was kept. How the record is built.
Questions
What do brands test most on the product page?
The groups that come up most in the record are the product story, details and cross-sell; the buy box and add-to-cart button; imagery and media; and how price and discounts are shown. Size and fit, urgency, sticky add-to-cart, social proof and reviews, delivery reassurance and colour swatches come up less often.
Which product page patterns have their own page?
Size and fit guidance, low-stock and urgency messages, sticky add-to-cart, social proof, and reviews on the product page. The other groups are in the record and can be searched there.
Does this show which product page changes work?
No. ABSee does not publish outcome rates for any pattern. The record shows what brands tried and, for each experiment, whether the brand kept the change; those outcomes are part of the Intelligence plan.
How current is this?
The groups and figures on this page are refreshed with the ABSee record, which is updated daily as new experiments are seen.
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