3 A/B tests detected on bikinivillage.com in the last 90 days.
A shopper opening the Kulani collection on mobile sees the products straight away, with the long brand-description paragraph that normally sits above the product grid removed.
A shopper viewing a product page sees the standard reassurance details, such as delivery information, reformatted into an interactive accordion menu. Instead of static blocks of text, they can now click to expand and read only the specific policies they care about.
A shopper who adds an item to their cart sees a new dynamic confirmation tile within the mini-cart. This tile features custom item controls and a progress message detailing how much more they need to spend to unlock free shipping.