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Live4 A/B tests detected on coach.com in the last 90 days.
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4 of 4- Cart·Test ended · 37+ days live · ended Jun 22Text-only
Cart page promo code toggle
A shopper reviewing their cart sees the promo code form collapsed behind a clickable toggle button, rather than fully exposed. This is one of several variations being compared that test different structural layouts for hiding the discount input within the order summary.
Cart-to-checkout conversion rateAll devices - Cart·Test ended · 37+ days live · ended Jun 22Capture
Order summary promo-code relocation
A shopper reviewing their cart sees the promo/coupon code entry moved into the order summary as a collapsible toggle, right next to the order total, instead of sitting as a separate block elsewhere on the page.
Cart-to-checkout conversion rateAll devices - Category page·Test ended · 37+ days live · ended Jun 22Text-only
Category page recently viewed module redesign
A shopper scrolling through a category page no longer sees the 'Recently Viewed' container at the bottom of their screen. This is one of several variations being compared to test different display states for this module, including collapsing it by default or anchoring it to the bottom.
Product click-through rateAll devices - Category page·Test ended · 37+ days live · ended Jun 22Text-only
Category page recently viewed update
A shopper browsing a category page finds the 'Recently Viewed' section collapsed by default, requiring a click to expand. This is one of several variations being grouped to determine the optimal presentation for this module.
Category page engagement rateAll devices