Generationtux
Live9 A/B tests detected on generationtux.com in the last 90 days.
Browse tests
9 of 9- Other·2+ days liveCapture
How it works page CTA wording test
A visitor reading about the rental process sees the main call-to-action buttons updated to read 'Shop Your Look' rather than 'Build Your Look', directly linking them to the suit collections.
CTA click-through rateAll devices - Other·2+ days liveCapture
How-it-works page call-to-action wording
This is one of several variations testing page copy. A shopper reviewing the "How it works" page sees the main call-to-action buttons changed from "Build Your Look" to "Shop Your Look". In this specific variation, the numbered process overview is also updated to emphasize free fabric swatches and a home try-on program instead of general shipping timelines.
Catalog click-through rateAll devices - Store locator·2+ days liveCapture
Showrooms page headline wording
A visitor to the showrooms page sees one of several variations for the main header text. In this variation, the standard title is replaced with the phrase 'Find Your Style at a Generation Tux Showroom Near You'.
In-store appointment booking rateAll devices - Store locator·2+ days liveCapture
Showrooms page headline wording
A visitor to the showrooms directory page sees one of several variations of the main headline. This specific variation changes the default static title to the more action-oriented phrase 'Visit a Generation Tux Showroom Near You'.
Showroom location engagement rateAll devices - Other·2+ days liveCapture
Home try-on page hero copy update
A visitor arriving at the home try-on marketing page sees a new messaging angle in the top section. As one of several variations testing different value propositions, this arm leads with a problem-focused headline ("Not Sure What Look To Choose?") rather than the feature name, while the supporting paragraph emphasizes the zero-risk, high-comfort benefits.
Home try-on initiation rateAll devices - Other·2+ days liveCapture
Hero copy update on home try-on page
A shopper visiting the home try-on landing page sees a newly phrased hero section, with this variation highlighting the headline 'Know It's The One Before You Rent'. This is one of several variations testing different combinations of headlines, eyebrow text, and subcopy to frame the program's value.
Home try-on start rateAll devices - Other·2+ days liveCapture
Swatches page description copy update
A shopper visiting the swatches page sees one of several variations of the introductory text. This specific variation replaces the original long-form opening paragraph with more direct, benefit-driven messaging that highlights the size of the collection and explicit mention of free shipping.
Swatch request conversion rateAll devices - Other·2+ days liveCapture
Swatches page intro copy replacement
A shopper landing on the swatches page reads a different, shorter introductory paragraph. In this variation, the copy is condensed to directly highlight the benefit and explicitly states 'No costs, no commitments' rather than using the original longer, conversational text. This is one of several copy variations being compared.
Swatch selection start rateAll devices - Store locator·2+ days liveCapture
Virtual consultations sticky banner addition
A shopper exploring the virtual consultations page sees a new, persistent banner locked to the bottom of their screen. This banner stays continuously visible as they scroll down, offering a direct link to book their free consultation at any time.
Consultation booking completion rateAll devices