Glossier
Livevertical-beauty·glossier.com·—
2 A/B tests detected on glossier.com in the last 90 days.
Tests · 90d
6
Cadence
2.2/mo
Win rate
0%__locked__
Audiences
0
Browse tests
2 of 2- Product page·40+ days liveCapture
Free-item badge wording: “Free Gift”
A shopper viewing “The Grad Look” set sees a new orange “FREE GIFT” badge added beside the included free item (Glossier You Wardrobe). This is one arm of a 50/50 wording test — the other arm labels the same item “BONUS GIFT”, and the original set page shows no badge at all. The set’s “Save 29%” discount stays visible in every arm.
Product set conversion rateAll devices - Product page·40+ days liveCapture
Free-item badge wording: “Bonus Gift”
A shopper viewing “The Grad Look” set sees a new orange “BONUS GIFT” badge added beside the included free item (Glossier You Wardrobe). This is one arm of a 50/50 wording test — the other arm labels the same item “FREE GIFT”, and the original set page shows no badge at all. The set’s “Save 29%” discount stays visible in every arm.
Product set conversion rateAll devices