2 A/B tests detected on hush-uk.com in the last 90 days.
A shopper adding an item to their bag and opening the mini-cart sees a newly injected carousel of 'Complete the outfit' recommendations. This allows them to easily browse and add complementary items from the product's styled look right inside the cart drawer.
A shopper viewing an item on sale sees a label calculating the exact percentage off the original price, which replaces the default generic sale badge.