Kate Spade
Live6 A/B tests detected on katespade.com in the last 90 days.
Browse tests
6 of 6- Homepage·5+ days liveCapture
Homepage content block replacement
A shopper visiting the homepage sees an alternative main layout section, as the default component block is removed and replaced by a secondary block.
Homepage click-through rateAll devices - Other·Test ended · 15+ days live · ended Jun 19Capture
Homepage content block arrangement
A visitor landing on the homepage sees a modified layout where multiple initial content blocks are hidden to make room for a different featured block. This is one of several variations testing different combinations of visible elements to determine the optimal homepage layout.
Homepage click-through rateAll devices - Other·32+ days liveCapture
Category page sorting rule update
A shopper browsing a category page sees the product grid automatically sorted by a custom rule that prioritizes best-sellers. The 'Featured' option in the sort menu is also updated to clearly reflect this active sorting state.
Category page-to-product page click rateAll devices - Other·41+ days liveCapture
Product discount percentage removal
A shopper viewing a discounted product sees only the sale price, as the specific percentage-off label has been removed from the price display.
Conversion rateAll devices - Category page·44+ days liveCapture
Category page discount display removal
A shopper browsing the category page sees that certain items only display their current selling price in standard black text. The original strikethrough list prices and red discount styling have been entirely removed, making the items look like standard full-priced inventory.
Overall conversion rateAll devices - Other·Test ended · 38+ days live · ended Jun 23Capture
Category page default sort update
A shopper browsing the category page sees the product grid sorted by recent best-sellers by default. The visual state of the standard 'Featured' sort menu is updated to seamlessly reflect this new prioritization.
Category page conversion rateAll devices