Kiehls
Live5 A/B tests detected on kiehls.com in the last 90 days.
Browse tests
5 of 5- Category page·2+ days liveCapture
Category page filter tools redesign
A shopper browsing a category page sees one of several redesigned layouts for the results toolbar. In this variation, the filter and sort controls are consolidated into a single two-column row, the filter button icon is moved to the right side, and the item count label is updated from 'products' to 'results'.
Filter engagement rateAll devices - Category page·2+ days liveCapture
Category page filter layout redesign
A shopper browsing a category page sees one of several updated layouts for the sort and filter toolbar. In this variation, the filter and sort menus are placed side-by-side in a two-column layout, and the total item count text changes from 'products' to 'results'.
Filter and sort engagement rateAll devices - Category page·2+ days liveCapture
Category page filter toolbar redesign
A shopper browsing a category page is presented with one of several redesigned layouts for the catalog filtering tools. In this variation, the filter and sort buttons are arranged in a single two-column row, the total item count is relabeled as 'results' instead of 'products', and the selected sort method is explicitly prefixed with 'Sort:'.
Filter and sort interaction rateAll devices - Category page·2+ days liveCapture
Category page filter panel redesign
A desktop shopper browsing a category page sees the traditional static filter sidebar replaced with a mobile-style sliding overlay. Instead of occupying permanent visual space on the page, the filters now smoothly slide into view only when interacted with. This is one of multiple variations testing different structural approaches to the new desktop filter layout.
Category page to product page click-throughAll devices - Category page·2+ days liveCapture
Category page quick-links addition
A shopper browsing a category page experiences a new sticky filter layout. Compared to the other variation tested, this specific arm additionally introduces a horizontal slider of pill-shaped quick links at the top of the page, highlighting their currently selected category and allowing them to instantly jump to related sub-categories.
Sub-category navigation click rateAll devices