Lancome Usa
Livevertical-other·lancome-usa.com·—
2 A/B tests detected on lancome-usa.com in the last 90 days.
Tests · 90d
14
Cadence
4.8/mo
Win rate
0%__locked__
Audiences
0
Browse tests
2 of 2- Category page·Test ended · 14+ days live · ended Jun 22Text-only
Category page hero banner redesign
A shopper browsing a category page experiences one of several layout variations for the top hero banner. In this specific version, new desktop and mobile hero images are displayed, and the introductory caption is centered directly over the imagery rather than sitting beside or below it.
Category-to-product click-through rateAll devices - Category page·Test ended · 14+ days live · ended Jun 22Capture
Category page hero layout update
A shopper browsing a category page sees a structural change to the top of the page. This is one of several header layouts being compared. In this specific layout, the topmost promotional slot is hidden, and a new responsive hero banner is introduced with the headline text centered over the image on desktop screens and stacked below it on mobile.
Category-to-product click-through rateAll devices