Levi's
Live20 A/B tests detected on levi.com in the last 90 days.
Browse tests
20 of 20- Product page·1d agoCapture
Product page EU size presentation
A shopper viewing specific products sees the equivalent European size displayed directly inside each waist size option. This is one of several variations being compared to help shoppers translate sizing, with another variation testing a contextual tooltip instead.
Add-to-cart conversion rateAll devices - Homepage·1d agoText-only
Homepage outfitting module addition
A shopper visiting the homepage sees a new outfitting module that displays curated, full-outfit recommendations. This allows them to discover and shop complementary styles directly from the main landing page.
Average order value (AOV)All devices - Homepage·1d agoText-only
Homepage outfitting module addition
A shopper landing on the homepage sees a new outfitting module that showcases curated clothing combinations, allowing them to browse and shop complete looks rather than just individual items.
Average order value (AOV)All devices - Homepage·1d agoText-only
Homepage outfitting module addition
A shopper visiting the homepage is presented with a new outfitting module, which showcases complete styled looks or outfit recommendations alongside standalone products.
Average order value (AOV)All devices - Homepage·1d agoText-only
Homepage outfitting module addition
A shopper browsing the homepage sees a new 'Looks For You' carousel module. This section groups complementary products into complete outfits, allowing the user to view items styled together and click 'Shop the Look' to explore the combination.
Average order value (AOV)All devices - Cart·1d agoText-only
Add-to-bag modal size warning
When a shopper adds multiple sizes of the same item to their bag, they see a message in the add-to-bag confirmation modal alerting them to the duplicated item. The message lists the sizes currently in their bag and prompts them to open the size guide to help choose a single size.
Product return rate from bracketingAll devices - Product page·4+ days liveCapture
Mobile product image gallery simplification
A shopper viewing a product on a mobile device sees a streamlined hero image layout. A secondary image carousel is hidden, and the main photo position indicators are changed from standard dots into a minimal, edge-to-edge flat line where only the active segment is visible.
Product image engagement rateAll devices - Homepage·Test ended · 3+ days live · ended Jun 25Capture
'Change Models' option on the women's-jeans fit guide (body diversity)
A shopper browsing women's jeans sees a 'Change Models' control on the 'Shop by Fit' guide, letting them view the styles on different body types.
Product engagementAll devices - Product page·7+ days liveText-only
Product page sizing clarification addition
A shopper viewing specific specialty-fit items on the product page sees new text explaining the product's unique proportions. This sizing guidance appears directly within the size guide section and modal, alongside minor layout adjustments to emphasize the sizing tools.
Add-to-cart rateAll devices - Homepage·7+ days liveCapture
Homepage sale wording — 'End of Season Sale' vs 'Summer Sale' (Germany)
A shopper on the German homepage sees the main 'up to 50% off' sale hero labelled 'Sommer-Sale' (Summer Sale) instead of 'End of Season Sale'.
Sale engagementAll devices - Homepage·Test ended · 4+ days live · ended Jun 26Capture
Main navigation tops category consolidation
A shopper opening the main navigation menu sees a unified, single link for 'Tops' under both the men's and women's sections. Separate, granular sub-category links for t-shirts, shirts, and blouses have been removed in favour of this broader link, which routes the shopper to a combined product listing.
Menu-to-category click-through rateAll devices - Homepage·7+ days liveCapture
Women's jeans page: body-diversity fit selector
A shopper browsing the women's jeans listing sees the 'Shop by Fit' area as either editorial style tiles or an interactive fit selector that lets them view each fit on different body-type models.
Product click-through rateAll devices - Other·7+ days liveCapture
Header height on the Pride 2026 collection page
A shopper on the Levi's Pride 2026 collection page sees the page header at a different height, changing how much space the collection's mission statement gets before the products begin.
Collection engagementAll devices - Category page·26+ days liveCapture
Category page product swatch links
A shopper browsing a category page sees one of several variations updating the behavior of product tile swatches. In this variation, clicking a color swatch acts as a direct link, immediately taking the shopper to the product page.
Category page click-through rateAll devices - Category page·26+ days liveCapture
Category page product swatch positioning
A shopper browsing a category page finds the color choices for each item placed lower within the product card. This layout change is part of a wider test exploring how shoppers interact with variations direct from the grid, with other versions testing whether the swatches should be clickable links.
Category page click-through rateAll devices - Category page·26+ days liveCapture
Category page product swatch redirection
A shopper browsing a category page finds that clicking a product tile's color swatch takes them directly to the product page instead of updating the image on the grid. This is one of several variations being compared that test different styling adjustments for this linking behaviour.
Category page click-through rateAll devices - Category page·26+ days liveCapture
Category page product swatch update
A shopper browsing a category page finds that clicking a specific color swatch beneath a product image immediately takes them to that item's product page. This is one of several variations testing minor swatch layout changes alongside this direct-to-product click behavior.
Category-to-product click-through rateAll devices - Category page·26+ days liveCapture
Category page product swatch layout
A shopper browsing a category page experiences a layout adjustment to the color and variant swatches on product tiles. This is one of several variations being tested to optimize swatch engagement; while other arms alter click functionality to redirect shoppers directly to the product page, this specific variation focuses purely on visual presentation by repositioning the swatch container and modifying its vertical spacing.
Category page click-through rateAll devices - Category page·26+ days liveCapture
Category page product tile swatches update
A shopper browsing a category page sees smaller color swatches under the product images. When they click a swatch to view a specific color, they are taken directly to the product page instead of updating the image inline. This is one of several variations testing different swatch designs alongside this new click behavior.
Category-to-product page click rateAll devices - Product page·26+ days liveCapture
Product page buy sheet behavior update
A shopper opening the mobile buy sheet on a product page finds that any previously selected size is automatically cleared, prompting them to explicitly select a size. This is one of several variations being compared, with other arms testing different layout configurations for the add-to-cart buttons.
Add-to-cart conversion rateAll devices