Michael Hill
Live7 A/B tests detected on michaelhill.com.au in the last 90 days.
Browse tests
7 of 7- Product page·14+ days liveText-only
Product page specification removal
A shopper evaluating an item on the product page no longer sees the 'Collection' detail row if its value is an internal shorthand code like 'KVLs' or 'OPP'. These potentially confusing labels are actively hidden from the customer-facing details.
Product page add-to-cart rateAll devices - Category page·44+ days liveCapture
Category page quick navigation redesign
A shopper browsing the site sees the quick navigation menu presented in a new visual format. This is one of several layouts being tested, with this specific design arranging the sub-category links (like 'Gold') as distinct, grey rectangular buttons that wrap across the page.
Sub-category navigation click rateAll devices - Other·44+ days liveCapture
Site-wide quick links redesign
A shopper browsing the site encounters one of multiple functional layouts for the quick links module. This variation groups the links within a shaded background box and introduces bold, underlined hover states, whereas another variation structures them in a centered grid.
Quick link click-through rateAll devices - Account·44+ days liveText-only
Sign-up page benefits list update
A shopper viewing the account creation page sees a bulleted list of four specific benefits for joining, including a 10% first-purchase discount, recurring birthday and anniversary rewards, and early access to new collections.
Loyalty program sign-up rateAll devices - Product page·44+ days liveText-only
Product page try-on button redesign
A shopper viewing a product page sees a prominently displayed 'Try it on' button near the product images. This is one of several variations being compared to determine the most effective presentation for the virtual try-on feature.
Virtual try-on feature engagementAll devices - Product page·44+ days liveText-only
Product page virtual try-on button update
A shopper viewing a product encounters one of several variations for the 'Try it on' button. This experiment compares multiple designs or labels for the virtual try-on feature to see which most effectively prompts interaction.
Virtual try-on engagement rateAll devices - Account·Test ended · 31+ days live · ended Jun 17Text-only
Forgot-password modal warning addition
A returning shopper attempting to reset their password sees a new warning panel in the modal. The message advises that certain email providers may experience delivery delays and provides a support email address for assistance.
Password recovery success rateAll devices