Nautica
Livevertical-fashion-dtc·nautica.com·—
1 A/B tests detected on nautica.com in the last 90 days.
Tests · 90d
1
Cadence
0.4/mo
Win rate
0%__locked__
Audiences
0
Browse tests
1 of 1- Category page·44+ days liveCapture
Product colour name corrected on denim PDPs
On selected mens denim product pages, the colour shown under the swatch is changed from the raw catalogue value to a clean colour name (e.g. Bright White becomes Blue; some styles become Black). Runs for all visitors.
Checkout completion rateAll devices