Newbalance
Live3 A/B tests detected on newbalance.com in the last 90 days.
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3 of 3- Cart·Test ended · 9+ days live · ended Jun 26Text-only
Mini-cart velocity message variations
A shopper viewing their mini-cart sees a high-demand message (such as 'in 12 other carts') newly inserted beneath their item details. This is one of several variations testing the exact layout and composition of scarcity and velocity messaging within the cart, comparing simple text reveals against more complex combinations of availability warnings and real-time demand metrics.
Cart-to-checkout conversion rateAll devices - Cart·Test ended · 9+ days live · ended Jun 26Text-only
Cart urgency message display
A shopper interacting with their cart sees a popup message emphasizing high product demand or scarcity. This is one of several variations testing where and how to best display urgency messaging in the cart flow.
Cart-to-checkout conversion rateAll devices - Cart·Test ended · 9+ days live · ended Jun 26Text-only
Mini-cart urgency message addition
Shoppers reviewing their items in the mini-cart see new urgency messaging added to the item details. This experiment tests different urgency cues; while other variations display a standalone scarcity alert or a generic cart message, this variation stacks a product scarcity alert (like low stock) with a real-time velocity indicator (showing high demand), placed directly beneath the item details.
Cart-to-checkout conversion rateAll devices