New Era Cap
Livevertical-fashion-dtc·neweracap.com·—
2 A/B tests detected on neweracap.com in the last 90 days.
Tests · 90d
5
Cadence
1.7/mo
Win rate
0%__locked__
Audiences
0
Browse tests
2 of 2- Category page·44+ days liveCapture
Main navigation 'My Teams' link addition
A shopper opening the main navigation menu now sees a new 'My Teams' link added to the list of options. Clicking this link routes them directly to a dedicated fan or personalization page.
Site navigation click-through rateAll devices - Category page·44+ days liveCapture
Category page official badge addition
A shopper viewing a team's collection page sees a new overlay featuring the league logo and 'The Official On-Field Cap' text at the top of the header banner. This immediately establishes the products below as authentic merchandise.
Category page conversion rateAll devices