R.M. Williams
Live8 A/B tests detected on rmwilliams.com.au in the last 90 days.
Browse tests
8 of 8- Product page·44+ days liveCapture
Product page localized contact tooltips
A shopper exploring product details sees localized messaging and specific regional 'contact us' links within informational tooltips and expanding sections, replacing standard generic text.
Add-to-cart rateAll devices - Product page·44+ days liveCapture
Header search overlay addition
When a shopper clicks the header search bar, they are presented with a new, full-screen search overlay instead of a standard dropdown. This overlay displays rich auto-suggestions, popular searches, and product recommendations in a dedicated view.
Search-to-product conversion rateAll devices - Other·44+ days liveCapture
Product page delivery details removal
A shopper reviewing a product sees a simplified 'Delivery and Returns' section, as one of the standard icon-and-text details has been removed from the display.
Add-to-cart conversion rateAll devices - Other·44+ days liveCapture
Checkout help tooltip addition
A shopper interacting with the order tracking or gift certificate sections sees new interactive help tooltips and contextual accordions. These additions provide localized contact links and supplementary support information directly inline.
Task completion rateAll devices - Other·44+ days liveCapture
Homepage category tab personalization
A returning shopper who previously indicated a preference for women's apparel visits the homepage. They see the 'Women' category tab automatically moved to the first position and pre-selected in the content carousels.
Homepage carousel click-through rateAll devices - Other·Test ended · 29+ days live · ended Jun 15Text-only
Cart page free-shipping progress addition
A shopper viewing their cart sees a newly added message box that calculates and displays exactly how much more they need to spend to qualify for free shipping. This promotional box also embeds a direct checkout button for immediate progression once they are satisfied with their cart.
Average order valueAll devices - Other·44+ days liveText-only
Cart page shipping threshold addition
A shopper reviewing their cart sees a dynamic message indicating how close they are to reaching free shipping. This progress notification appears directly alongside the checkout or continue shopping buttons.
Average order valueAll devices - Other·Test ended · 29+ days live · ended Jun 15Capture
Cart page free-shipping tracker addition
A shopper viewing their cart sees a dynamic message explicitly stating their current progress toward unlocking free shipping. This tracker is paired with contextual buttons to either continue shopping or proceed to checkout, depending on whether the threshold has been reached.
Average order valueAll devices