Sports Direct
Live6 A/B tests detected on sportsdirect.com in the last 90 days.
Browse tests
6 of 6- Cart·Test ended · 16+ days live · ended Jun 28Text-only
Cart page countdown banner addition
A shopper reviewing their cart sees a new promotional banner inserted into the order summary. The banner highlights a specific product campaign—buying an England shirt in time for a match—and features a live countdown timer to drive immediate action.
Cross-sell conversion rateAll devices - Other·27+ days liveCapture
Landing page hero banner redesign
A visitor viewing the hero banner sees a simplified visual presentation. The extra paragraph text, brand lockups, and small print disclaimers have been removed, highlighting a white headline against a new background image that links to an updated destination.
Hero banner click-through rateAll devices - Cart·Test ended · 12+ days live · ended Jun 4Text-only
Mini-cart promotional banner update
A shopper opening their sliding mini-bag or main basket sees a newly added promotional banner. This is one of several variations testing different cross-sell messages; while another arm introduces an offer for Nike socks, this variation specifically displays a World Cup 2026 England shirt promotion complete with a live countdown timer.
Average order valueAll devices - Cart·Test ended · 12+ days live · ended Jun 4Text-only
Cart promotional banner addition
A shopper reviewing their basket or mini-cart sees a newly added promotional banner. In this variation, the banner highlights a daily deal for heavily discounted Nike socks, whereas the other variation promotes World Cup shirts with an urgency countdown timer.
Average order valueAll devices - Other·40+ days liveText-only
Product page countdown banner addition
A shopper viewing targeted items sees a World Cup 2026 countdown message inserted directly above the primary add-to-bag button. The banner features an event-themed background and includes a direct link to shop for national team shirts.
Campaign click-through rateAll devices - Checkout·44+ days liveCapture
Personalised recommendations carousel added site-wide
A Next-Level Picks product-recommendations carousel is added across the site (e.g. on category pages), surfacing suggested products to the shopper. Served to all visitors (100% rollout).
Recommendation exposure tracking accuracyAll devices