Timberland
Live3 A/B tests detected on timberland.com in the last 90 days.
Browse tests
3 of 3- Category page·1d agoCapture
Category page discount amount addition
A shopper browsing a category page sees the exact dollar amount they will save displayed beneath the product price (e.g., 'Extra $30.00 off in cart!'). In the control experience, only the percentage discount is communicated in the promotional eyebrow, requiring the shopper to calculate the monetary savings themselves.
Click-through rate to product pageAll devices - Cart·Test ended · 6+ days live · ended May 25Text-only
Cart page payment methods addition
A shopper reviewing their cart sees accepted payment method icons newly listed directly below the main checkout button. They also see an explicitly visible urgency banner moved to the top of the checkout section.
Cart-to-checkout conversion rateAll devices - Cart·41+ days liveCapture
Mini-cart inventory warning addition
A shopper expanding the mini-cart sees a newly added warning message stating that items in their bag are not reserved. This explicit nudge encourages them to check out immediately to ensure they do not miss out on the items.
Cart-to-checkout conversion rateAll devices