Vans
Livevertical-fashion-dtc·vans.com·—
2 A/B tests detected on vans.com in the last 90 days.
Tests · 90d
4
Cadence
1.3/mo
Win rate
0%__locked__
Audiences
0
Browse tests
2 of 2- Homepage·1d agoText-only
Homepage hero menu addition
A visitor landing on the homepage sees an expandable menu positioned in the lower-left corner of the main hero image. This provides quick, prominent links to major categories like Women, Men, Girls, and Boys right where the user first focuses, rather than relying on the standard top navigation.
Homepage-to-category click-through rateAll devices - Checkout·1d agoText-only
Checkout Klarna logo update
A shopper selecting a payment method during checkout sees the Klarna option prominently featuring its signature pink logo, replacing the standard default graphic.
Klarna payment selection rateAll devices