Zimmermann
Livevertical-fashion-dtc·zimmermann.com·—
2 A/B tests detected on zimmermann.com in the last 90 days.
Tests · 90d
2
Cadence
0.9/mo
Win rate
0%__locked__
Audiences
0
Browse tests
2 of 2- Content·Test ended · 7+ days live · ended Jun 24Capture
Lookbook popup: availability note + shop-new-arrivals prompt
A shopper opening a look in the campaign lookbook gallery now sees, under the product names, an availability note (available from October 2026, contact client services) plus an Explore Our New Arrivals link.
Gallery-to-product click-through rateAll devices - Product page·Test ended · 11+ days live · ended Jun 17Text-only
Product page size selector redesign
A shopper selecting an item's size now uses a dropdown menu instead of clicking individual size buttons or swatches. Any sizes that are currently out of stock remain visible in the dropdown but are faded and crossed out so they cannot be selected.
PDP add-to-cart rateAll devices