Where do you want to improve?
The shopper journey, step by step. Pick the part of your funnel that hurts and see the levers the market is pulling there.
671 experiments · 106 companies · 418 live right now · 394 running a split right now
The buying path
homepage through to checkoutHomepage
What shoppers see first — heroes, entry points, and the paths into the catalog.
Top levers: Hero message & main promo · Email & app capture.
Category page
Where shoppers scan, filter, and compare before committing to a product.
Top levers: Badges & signals on cards · Product card content & imagery.
Product page
The buy decision — imagery, size and fit, price framing, and the add-to-cart moment.
Top levers: Buy box & add-to-cart · Product story & cross-sell.
Cart
The basket — reassurance, urgency, and everything between add and checkout.
Top levers: Urgency & reservation in cart · Cross-sell in cart.
Checkout
The final steps — payment, form fields, and the leaks that cost committed buyers.
Top levers: Payment methods & payment form · Delivery options & promise.
Around the whole journey
the pages and levers either side of the buying pathSearch & navigation
How shoppers find their way — menus, search, and wayfinding.
Top levers: Menu & navigation structure · Results relevance & recovery.
Account
The signed-in world — sign-in, orders and returns, saved items, and loyalty.
Support
When shoppers need a hand — help content, contact routes, and service hours.
Top levers: Contact & service access.
Editorial & guides
Content that inspires rather than sells — lookbooks, buying guides, and the prompts back into shopping.
Top levers: Shopping prompts in content.
Sitewide
Promotions, urgency, and trust signals that travel with the shopper — plus the store locator and anything else outside the buying path.
Top levers: Trust & brand reassurance · Loyalty, account & app nudges.
Every count comes from tracked experiments — measured, never modelled.