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What shoppers see first — heroes, entry points, and the paths into the catalog.

+2734 companies tracked on this problem

79experiments

34companies

40live right now

activity, last 8 weeks

Top experimentation levers

ranked by how much of the market is behind each play

Nothing from this play is pictured here yet.

14 more tests counted in this play, not pictured here.

Play brief unlocks as more of these captures are reviewed.

Nothing from this play is pictured here yet.

10 more tests counted in this play, not pictured here.

Play brief unlocks as more of these captures are reviewed.

Nothing from this play is pictured here yet.

10 more tests counted in this play, not pictured here.

Play brief unlocks as more of these captures are reviewed.

Nothing from this play is pictured here yet.

26 more tests counted in this play, not pictured here.

Play brief unlocks as more of these captures are reviewed.

Nothing from this play is pictured here yet.

4 more tests counted in this play, not pictured here.

Play brief unlocks as more of these captures are reviewed.

Nothing from this play is pictured here yet.

All 79 experiments on this page are counted in the levers above — 0 of them are pictured here.