ABSee / Checkout experiments / Express checkout buttons
Pattern · CheckoutExpress checkout buttons. What brands are testing.
Express checkout buttons are the one-tap wallet buttons — Apple Pay, PayPal, Shop Pay — that let a shopper pay without filling in the checkout form; the lever is where they appear, and whether they appear at all. ABSee has recorded 8–10 brands testing it between June and October 2026.
Updated October 2026 · Source: ABSee record · Methodology →
| Pattern | Express checkout buttons |
|---|---|
| Where it appears | Cart and mini bag, checkout, product page |
| Brands seen testing it | 8–10 brands |
| Seen | June to October 2026 |
What it is
A wallet button skips the address and card form for shoppers who already have a wallet set up. The question brands test is where those buttons belong. Shown early — on the product page or in the mini bag — they shorten the path for the shoppers who use them. Shown at the top of checkout, they sit in front of every other shopper too, next to the main checkout button and the order total.
Most of the experiments in the record sit in the cart or the mini bag. Several are in checkout itself, and a couple are on the product page. Apple Pay placement is covered on this page, alongside PayPal and Shop Pay.
What brands tried
The experiments in the record fall into a few themes, all seen between June and October 2026. No brand is named in this section.
Removing or hiding them. Several brands took express buttons away or tucked them behind a step: removed from the top of checkout or from the product page, folded behind a first "checkout" step, or a wallet button and a checkout button collapsed into one.
Adding them. Several went the other way: wallet buttons under Add to bag on the product page, Apple Pay in the mini bag, Shop Pay in the cart drawer, or Apple Pay added to the list of payment options on desktop.
Moving them within the page. A couple kept the buttons but moved them — for example, PayPal moved from the top of the email step to below the email field.
Brands are testing both directions in the same months, adding the buttons in one place and removing them in another. That is why placement, not presence alone, is the useful question to bring to your own checkout.
Examples from the record
Named examples with before and after screenshots are in the record. This page does not name brands; to see the experiments for brands like yours, use the prompt under Ask your assistant below.
What this page does not tell you
- Whether it works. There are no outcome rates here. Outcomes — whether each brand kept the change — are tracked per experiment and are part of the Intelligence plan.
- Whether it will work for you. Your shoppers, prices and range differ from the brands in the record. A change one brand kept can fail on another site.
- Why a brand decided. One experiment is one brand's decision. The record shows what the brand did next, not the measured lift behind it.
ABSee is experimentation intelligence for ecommerce: a record of real experiments run by 1,150+ brands, with the page before, the version tested, and whether it was kept. How the record is built.
How to use this
Treat this page as evidence for a hypothesis, not an answer.
- Bring it to your own hypothesis. Name the problem on your own checkout that this change would address, and for which shoppers.
- Check the record for your category. Look for brands like yours, the version they tested, and what they did next.
- Test it yourself. Your own experiment is the only result that applies to your site.
Questions
Do express checkout buttons increase conversion?
ABSee does not publish a rate for this or any other pattern. What the record shows is what brands tried and, for each experiment, whether the brand kept the change. Those outcomes are part of the Intelligence plan.
Which brands have tested express checkout buttons?
ABSee has recorded 8–10 brands testing where express checkout buttons go, or whether they appear at all, between June and October 2026. This page does not name them. The record does, with the page before and the version tested for each experiment.
Where should Apple Pay and PayPal buttons go?
ABSee does not recommend a placement. In the record, most of these experiments are in the cart or mini bag, several are in checkout and a couple are on the product page — from directly under the Add to bag button to below the email field at checkout. Which one suits your shoppers is a question for your own test.
How current is this?
The figures here are refreshed with the ABSee record. The experiments behind them were seen between June and October 2026.
Where do brands like mine put Apple Pay and PayPal buttons, and who moved them recently?
Works in Claude, ChatGPT or Gemini once ABSee is connected.
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